甘食 国産 小麦粉 使用した 懐かしい 味わい  ヤマザキ Click on the photo to see

甘食 国産 小麦粉 使用した 懐かしい 味わい  ヤマザキ

Click on the photo to see the characters on this packaging  more clearly.  How many of the seven words that I’ve transcribed below the photo can you read or understand?

Hover your mouse over them with the rikaichan popup dictionary or use  your favorite reference tool if you need help.

This package appealed to me because of its clean, no frills design and the number of useful kanji that it includes in a compact message.

These lightly sweetened muffins are made by Yamazaki,  one of Japan’s largest baked goods companies and an iconic brand here.  The link will take you to their English site, which has a short, interesting summary of their history.

From there, if you click on the Japanese site link,  you can get some fun, quick reading practice by trying to pick up words on the revolving header that features lots of color and photos of their products and a limited amount of script, so it won’t overload you.  Interesting too to get a sense of what the general public’s taste buds are responding to these days.

You can also click on their CM情報 link to see their latest commercials, for some authentic listening practice.  Commercials are referred to as ‘CM’ in Japanese.

The entire site’s dynamic and well done and is worth a quick look even if you don’t read Japanese, just to get a feel for how large companies like this market themselves here.  If you study Japanese and are building your reading skills,  rikaichan or another popup dictionary can help you to pick out some content here and on other sites and enjoy it without getting bogged down.

Oh, and the 甘食 were good, too.  My resolve to wait until after I wrote this to eat them obviously wasn’t very strong!

 

Originally posted 2012-08-28 13:47:10.